I was actually surprised to learn that the CRTC said 22% of Canadians stream a radio station, because I was under the impression that it is all streaming services such as Spotify. You save 22% of your data, like 22 times saving on data. Most smartphones, minus the iPhone, have an FM chip built in. Samsung won't turn it on, and some of the network providers in Canada won't turn it on either. I think it is about 5¢ per phone to activate the thing.
We are launching it this week, the “free my radio” campaign. We can provide more information in the follow-up, if that would help.