It's interesting; I think on the whole it is decreasing. We just did a major report on it, and I can send that along. For community stations, about 48% of the revenue comes from advertising—the rest is grants and fundraising—and that is on the decline.
You mentioned the local plumber on Google. The local plumber has his ad on the tiny little station in that community. It is very often the place folks go to. I was talking to CJNU in Winnipeg—it is a nostalgia radio, aimed at seniors—and they said they had hearing aid companies advertising through their radio station, because it was the most appropriate venue.
On the whole, however, it is declining, yes.