Well, at the moment it's all carrot. There is no stick, because, as I said earlier, universities are smart. If you say to universities, “You have a choice: you can pay for content or not”, they will largely say, “You know what? We're not going to pay for content”, or “We'll put up guidelines and pretend that we're paying for content when we're really not.” That's what has happened.
Government has made this problem by making the changes to the Copyright Act that extended fair dealing to education. Government has to fix it. It can't be fixed by the industry. We've tried to negotiate with the educators on these matters and we've been unsuccessful. We've tried litigation. As you know, the York University case, which Access Copyright won, is still under appeal. The fact is that if our industry didn't have Access Copyright and its funds, which are not being distributed to authors and creators but instead are being spent on litigation, we wouldn't be able to do any of this litigation. We couldn't afford it. Individual publishers cannot afford it. Thank goodness we have Access Copyright to do that work for us, but it's up to the government to fix these problems; it's not up to the industry.