In May every year, they go to the screenings in L.A. and they buy the best shows. I go there as well, and every year there are fewer and fewer products available. They're already gone. Such-and-such has already gone to so-and-so. It means that the premium aspect of those business models will be challenged.
What I'm really saying is that in 10 years, it's going to be almost extinct. There's a transition period we're going through right now, and it's going to cause a lot of stress.