First and foremost, all of the digital platforms that are emerging have to provide you with exact and precise information on what's actually happening on the platform.
Most of what we've done in the past is.... I know we've created these barriers in scale in terms of things like terms of trade and other stuff. That makes sense in a world that doesn't exist anymore, but we really need to focus on figuring out what the ultimate values of content are.
I walked here and I passed a construction site, and if I asked anyone who worked on that site how much the condo units sell for, they would know. There's transparency in that market. They know if the prices go down, their wages go down, if they go up, they go up. Artists have no idea what the ultimate value of the content is, and it's as if that should be the case. It's not, so we need to work on structures that develop that. We have to work on helping invest in technology.
I mean little things. In a broadcasting system the set-top box information is...I don't have it. Apparently Corus does, but I don't have it. I could use that information to determine what Canadian content is doing better and where to make our investments.
The biggest problem we have is it's not what we can afford; it's what can we monetize.