The BDUs. They'll give it to Corus, apparently, but they don't give it to us.
I would like to see what's being seen the most, but I get Nielsen's ratings, which is in one in 1,000 homes. That information is available, but the CRTC is moving at.... They have a two-year set-top box, and these things move very slowly.
The battle in something like that is always the same. It's one side wants the data because they want to be able to charge addressable advertising and stuff. The other side wants to see what they can do in terms of content. The data side has been winning now for a decade, because somewhere out there we came to believe when the Internet was launched that there was a business model, and free, and there were books on it and all of that. It's not true. There will never be a business model around free, except potentially for companies that are reselling the data, and I don't know how long that world's going to last either.
We need to work harder to get back to the point where we figure out how we measure things and then how we build business models on those measurements.