We forget how much talent we have in this country. We have done everything possible to destroy the innovative side in the last decade in order to try to protect what we had and keep us more insular. We need to open up and say, “You know what? We can play really well.”
It's like the Olympics. I'd be pretty happy if I won a bronze medal in the Olympics. You don't have to be the number one country, but world content markets are enormous. It may be the biggest business opportunity in the world. We keep acting like we have to keep it more insular. We can't. The world doesn't work that way anymore, not in the digital environment, but if we create a strong base for Canadian artists at home, then we can export from there, and that's going to be the opportunity.
Canadians can do it. We have great co-production agreements with countries around the world. We have a great reputation. We have incredible talent. We just have to think in that direction, instead of trying to worry about what little bit we can keep, the scraps on the table now.