Thank you.
Emily, in your experience, are you finding that people prefer on-demand services and...the ability for Canadian content to be on that on-demand service? I know for myself, I have Netflix because it's easy access and everything else. My grandson is 10 years old and he's YouTube all the way.
How do we promote Canadian content on these platforms? As I said earlier, people are using cable less and less. The new generation doesn't want to actually wait for a show at a certain time; they want it now. How do we get into that Netflix and YouTube sort of mindset, where you're outside and all of a sudden you want to watch something, and it's on your phone? How we transition into that to try to get more Canadian content?