The thing I find really important about this is clarity on who owns it and who can exploit it, and a really orderly exploitation of what you've made in the marketplace.
The worst thing is to have any grey area so that you're sitting on your hands because you can't sell things because you don't have the rights. Again, to use Murdoch as an example, I did a deal with the author of the books 16 years ago, for whatever reason. I didn't ever know there was going to be a World Wide Web. We're constantly going back and negotiating new rights.
We never thought that we would do a theatrical play. We went back, and we've just finished negotiations about how we can work with Shaw, and the author is involved. Everything is constantly changing. In a perfect world, we would have had all those rights. We just said that we'll have a good-faith negotiation downstream if there are new things that come up.