It's within the community. There are many weekly newspapers. There were two daily newspapers in the Punjabi language. They were shut down and have become weekly now. There are other weekly newspapers, plus radio programs and TV channels.
Now there's also the IPTV box. In the last two weeks, about five or six daily 24-7 TV channels have started in the Punjabi language here in the greater Toronto area. Whenever we publish ads in our paper, they go after those business people. They tell them that they will promote them on TV and they tell them how much it will cost them. Of course, the IPTV box doesn't cost much. It has a much lower cost than printing a newspaper, so that is our competition.