Yes. I was just going to say that I think it was successful from the perspective of audience. The newspapers reached 13 million people, digitally; it was multiples of what we ever reached in print. But the advertising dollars that support that content.... We estimate that as high as 70% of digital advertising is captured by Google and Facebook. Everybody else—our entire industry and many other new participants—are left to fight over the remaining 25% or 30% that's left.
I think that's why it hasn't worked. It's not from an audience perspective. The advertiser dollars are all flooding to two large oligopolies, almost.