Very quickly, when I was at Sun Media, we started Canoe there. Canoe was a great success. We gave away the content free at that point in time. The issue is that, to compete against Google and Facebook, you couldn't keep up with the number of eyeballs that weren't watching us.
First of all, we've never given up on print. We couldn't give up on print. If we gave up on print, we'd be out of business tomorrow. Print still makes up the bulk of our revenue, even with the dramatic drop-off. We're now seeking alternatives.
Why did we charge for it? I don't know of another company that spends millions of dollars on content and then gives it away free. It would be like any other organization saying, look, we make cars, but we'll give them away free. We just can't do that.
So that's why we're seeking....
Doug, do you want to say...?