Yes, and when you have the opportunity, and that's why newspapers started off...and it's probably due to our own delay in thinking.
Back when we had a recession, everyone thought the fall-off in print advertising was totally caused by the recession. It wasn't; there was a structural change taking place.
When I came back to the industry after I left the Toronto Blue Jays in 2000, I said, “Wow, this industry has really changed”, and the people there started telling me no, it's going to come back in a couple of years. Instead the decline continued.
It's because these new devices came along. Mr. Van Loan asked me about innovation. I think the total industry all over the world were caught sleeping, and now it's probably time for catch-up, which is difficult, because you don't have the capital dollars.
To give you one example—