First of all, with print, it would encourage advertisers to advertise in Canadian publications. Who would it benefit? It would benefit the advertisers themselves.
You know, and I think most people know, that if you give a tax break to anyone, there's a tendency to follow the path of how they can achieve the tax break.
Right now, section 19 of the Income Tax Act basically says that if you're owned by a foreign publication and it's not cured within a year on the various opportunities to cure, then the ability for that advertiser to deduct that expense.... You can't deduct it as a proper business expense.
What we're saying is, why not reverse that? Use an encouragement to Canadian advertisers and say to them, instead of going to a foreign publication, a foreign website, a foreign tablet, or a foreign smart phone, give a better tax break on the write-off for business expenses if they advertise in any Canadian media outlet, which would be an incentive for them to do it.
It would be an incentive not just for us. We're not here talking about just Postmedia. I think my colleagues who are direct competitors in the print business would tell you we all suffer the same problem.
That's what I'm saying. This is not something that we would benefit from directly. We would benefit if they advertised more, but they would get the result of that tax break.