Thank you very much.
Following Mr. Vaughan, I'm reluctant to give you advice on how to run your business. That said, I will first start with one observation.
That is that your local publications that have been successful in my neck of the woods have done so by being, in the past, extraordinarily in touch with the local community, whereas the Torstar or York Region news group or Metroland papers have tended to be very centralized in their production and to lose touch with their communities, which is why your papers grew favour.
The people of Pefferlaw don't like being told they live in Aurora all the time through their local media. I've seen some recent trends in which you're trying to do almost that Metroland model of centralizing editorial and control. I warn you that I think it will harm some of your long-term competitive advantage.
I offer that for unsolicited advice for what it's worth.
I want to focus on your recommendations. Firstly, you have a recommendation—you call it “shop local”. This is to have Canadian companies write off the cost of advertising.... Right now you want an advantage in writing off advertising in Canadian publications versus foreign-based digital advertising.
I want you to expand on that a bit and say whether there are any policy precedents. Finally, to clarify what you're asking for, since Mr. Vaughan is suggesting something, is this something that would benefit only your publication, or would it benefit all print outlets in the country?