That's what I wanted to hear. I knew the answer, and that's why I asked the question. Obviously, I think it's very chivalrous of you to come to say things like this, knowing that you're going to be attacked, because clearly between foreign ownership and foreign control there is a nuance.
I will speak in French now because the subject is getting more complex.
Mr. Godfrey, thank you for being here with us today.
Everyone agrees of course that too much advertising money is being spent on international platforms that do not have any local offices in Canada. They do not have any employees, do not collect any taxes and contribute nothing, absolutely nothing, to our society. People do of course have reasons for using them though. They offer a social network, which has its benefits. We cannot stand in the way of progress. People are there and the advertising industry has stemmed this trend. If they weren't foreign companies, the argument that they do nothing for Canadians would not even be raised. If they were Canadian companies, we would be happy to have strong companies that make money through good advertising on the social media that people use.
My question is for Mr. Nott or Mr. Lamb.
Do you think that—and I am not a specialist in international agreements—instead of saying “buy Canadian” or “buy American”, we should say “advertise Canadian”? Would that violate any laws or international trade agreements?