I'll start with Canadians. Canadians are clearly benefiting from access to far greater programming than before. They are clearly consuming products in a different way, which is primarily on demand. Monsieur Nantel is a fan of binge-watching. Many Canadians are likewise. So, there certainly are benefits for consumers. The high adoption of these new forms of distributing programming in Canada.... Clearly, Canadians are benefiting from it. That is not to be discounted, and that is a very important factor for our industry.
On the production side, right now production has never been so high in Canada because there are a number of new companies here that are producing content. Is it all Canadian? That's probably a debate for another day, but there is a high level of production. There is the ability to export that Canadian content to world platforms. There is the ability to bring older programming or legacy programming back to the forefront and provide it on different platforms. There are a number of benefits to the system.
Also not to be discounted are the new forms of data available to programmers and broadcasters so that they are able to match and understand what Canadians want, both to provide them better programming and to sell advertising to their customers to support making that programming.