Yes, I agree. Ticket authentication is technology that some of our members are working with, and again, I would refer you to people here today and next week who are actually working on that technology. I refer to some of our members who are spending millions of dollars trying to stay, as we say, one step ahead of the bots, or the bad guys, to figure it out. In terms of what we can do, we can understand the current landscape, where we are today and what the predictions are for tomorrow. We can take a look at global leaders, see where the innovation lies, invest in that and talk about that. Again, tie it back to public awareness.
If you Google Adele at Massey Hall, whatever, hypothetically, the first 10 links will not be the Massey Hall box office. It is just incredibly.... This is why people in the music industry have been known to buy tickets from some broker, in some foreign country, by accident. It all goes hand in hand.