I would add too that the family that spent $900 on concert tickets may have a babysitter. They may have bought airline tickets, booked a hotel room and went out for dinner, all of those things. It could be just devastating.
I'll refer to some of the things I mentioned that our members are working on. Ticket authentication technology is critical so that when you buy that ticket it actually belongs to you and can be tracked, and if there were an issue, guaranteed refunds are in place with money-back guarantees. We're making it much easier for fans and ticket buyers to understand all-in pricing, buying in their local currency. What I'm talking about is in the primary market, or even in resale, legitimate companies that are providing that service, whether it's primary or secondary, making sure that from a fan perspective you're buying from a reputable source.
On the public awareness piece, a lot of our members do that to a certain extent on their own. There is no really comprehensive campaign at this point. We need one, but in terms of educating fans I think that for venues—and I can certainly speak for some of my members—often on their websites you'll find policies and suggestions and FAQs on how to buy safely to prevent that kind of thing. Then again, there is working with legitimate ticketing companies, which are investing millions of dollars in the kinds of technologies that circumvent some of the bigger issues like bot technology.