I think in the Toronto Blue Jays example we have a relationship with Major League Baseball and then a subsequent relationship with each club that, based on their needs, leverages that league-level deal.
In some cases teams, venues or artists—as is the case of the concert tonight, to be fair—come to us and look for opportunities to extend their brands, ensure that seats are filled and maximize their market position. In some cases we may go to them just in conversation, as we're all in one industry.