I ruined you with Ottawa. I understand how the Senators could ruin your life.
We've heard testimony from a number of groups who are all talking about public information programs, and wanting to raise awareness.
How do you think that would work? How would a public information system.... I'm not even sure how you make those connections with people. How do you actually convey...? We can have a message, but how do you think a public information program might work?