Sure. It's partly what Garth Brooks does and what Adele does. It's a type of holding back of tickets. That's where it gets complicated, because as we talked about before, holding back tickets is artificial. It means that whoever is selling the tickets can control who gets priority in buying tickets. Sometimes this is fan clubs, so if you're a member of the Taylor Swift fan club, you get further up in the queue to buy tickets. If you buy her album, you get further up in the queue to buy tickets. There isn't a guarantee that you will get the ticket, but you move further up in the queue.
Sometimes it's with a sponsor. A lot of live events have sponsors, whether it's a bank, for instance, or whether it's a credit card company that, if you hold a credit card, you can sometimes get an advance purchase. It's a way to have windows and phases of ticket purchase before it's just this free-for-all and every single ticket goes out into the world, because that's when the bots can sweep them up from the world.