If you don't mind my adding to that, in terms of a lot of those pre-sale programs, fan club activities and so on, some have certain requirements to participate. Some do not. Some are simply a matter of liking something on Facebook, and you'll automatically get a code for the pre-sale. The industry views it as a marketing tool. It's a free way of reaching a great number of fans, and in many cases, such as an artist's pre-sale, reaching the most dedicated fans who that artist already has a relationship with and prioritizing them. The artists themselves have a vested interested in seeing those programs continue, and again, there's international pressure on that as well.
On May 14th, 2019. See this statement in context.