Absolutely. There's so much misinformation surrounding this subject matter. I can't remember whether it was the province or the federal government that ran a consumer feedback poll on the ticketing question and saw record numbers of responses.
However, as I hope was demonstrated by some of what I shared with you, part of the problem is that a lot of the fans out there want to buy an official ticket from the primary source and there are a number of obstacles that get in their way to doing so.
It's a simple matter of educating the public that will address a lot of the concerns that exist here. We know when we receive patron complaints for a variety of purposes, oftentimes we're accused. They say they went to our website and bought a ticket and it turned out to be in American funds, and how dare we do this, and so on. It takes us a while to be able to get them to calm down enough to hear us and let us demonstrate that they actually bought from someone posing as our box office.
If you search on Google for Massey Hall tickets, you will probably find a half dozen or a dozen different companies, some of which might have websites that say “masseyhallticketoffice.com” but have absolutely nothing to do with us. As was the case with that Blue Rodeo example or the Toronto Children's Chorus example, you end up with scenarios where people are taking actions that they believe to be legitimate, safe and transparent and are finding out that's not the case.
Rather than trying to enforce legislation that would track down those people and prosecute them, because we know that law enforcement has more important things to do, we think the easiest way and the cleanest and most efficient path forward is simply to educate the public on what safe practices are and help them identify the unscrupulous actors that are out there.