Yes, I think this is why Vivid Seats and Fanxchange was the perfect fit. For the Fanxchange company out of Toronto, our whole view, vision and mandate was to expand accessibility to tickets, and we did that through commercial partnerships, distribution commerce, with financial institutions. With U.S. Bank, for example, you can use your loyalty points. You're not required to use cash in order to acquire tickets, or if you have an affinity to a particular loyalty brand, you can purchase those tickets there and then receive points as a recognition for purchasing. The Groupon base tends to be mothers who feel comfortable and familiar shopping on the Groupon platform, so we have a partnership that allows for tickets to be purchased through Groupon.
Again, to your point, yes, that's an avenue where people.... I can't tell you what people would prefer to do. What I would say here and feel comfortable saying is that we believe strongly that people have a connection to different brands and different companies, and what we've done is give them an opportunity to acquire access to live event tickets through those avenues they choose fit. This goes to the whole idea of accessibility and why we think it's so important.