Absolutely.
For years, we were not doing a lot of outreach because there was no money to offer. It's serious. If you meet artists and you say, “Apply, apply, apply,” and there's no money to respond to the applications, you're kind of a....
There is money now. We need to spend that money, and because we made commitments, as I said, that 25% of the new money would go to first-time recipients, we need to train them on how to write—