It's a systematic approach. I think that what we are doing right now in terms of where we put the money, in terms of outreach in Alberta and in terms of inviting the artists, with the success rate that I mentioned.... It's not a joke. One out of two is quite good, because you also need quality. I think we are doing the right thing, and I think it has already produced, as I told you, a 10% increase in terms of success in Alberta over three years. That's quite good.
On May 16th, 2019. See this statement in context.