I have about 36 years in the business, so I understand a number of the viewpoints you have. I think that when it had the initial name of RTNDA back in the day when it was mainly news directors and new managers, they would come to the conference, have the various learning opportunity sessions, discussions with other news directors and so on, and bring that information, that knowledge, and whatever they picked up back to their newsrooms and use that as an opportunity to teach staff.
In many cases I do think that has happened. There are a number of times.... One of our awards, the Creative Use of Sound, was in its first year, and a number of people saw the results of that. The news directors took that back to their newsrooms, and the next year the submissions that came in for that particular category were amazing.
I had the ability of judging—