The starting point is that we do need more research. In the U.S. in particular, and in the U.K., there are organizations like the Knight Foundation that are doing research. They are gathering tons of data, to say this is what's happening, this is what people think, this is what trust is. All of these questions are being analyzed. I don't believe we have anything near that degree of research happening in Canada.
The other part is essentially putting the code online. If we have someone who is handling a local town hall and writing a blog on that, one may not consider that person to be a journalist. However, if he agrees to abide by the code of ethics and is held accountable to the code of ethics and produces town hall reports that are in line with that, then I would be willing to call him a journalist. Not only that, but it brings credibility to the site.