That was certainly necessary at the time, since we were the first. Now, there are opportunities for those who want to acquire our technology or a similar technology. I'm confident that this is the only way forward.
Four years ago, most of the traffic to the La Presse websites from phones and computers essentially came from Google searches, either by our own subscribers or other readers. Now, traffic primarily comes from Facebook. These days, all information is consumed via applications.
If I could give you one piece of advice, I would tell you not to support a dying industry. Its death is inevitable. When you look at advertising figures, transfers to digital, and reading habits, it is clear that this industry cannot survive. Some will make it through. I think that will be the case for The New York Times, since it is more specialized and is well known. People can also include it in their office expenses. That said, the money required should not be injected in the system to support this industry but to transform it.
It is not necessary to invest over the long term. If you commit to what I would call long-term support, you'll create a welfare system, if I can call it that. In other words, you should invest in helping companies transform. Don't forget that in Canada, we have been masters at developing cultural and production industries, even next to the American giant. We have always been pioneers. We've built a fantastic system. Today, this system is in jeopardy, just like other public and private systems are in jeopardy. Now, there is money and technology. There was an Internet company—