Your question is interesting. Sometimes there are large gaps between what we want and what the market can bear. You are absolutely right.
What is fascinating about our application, La Presse+, is that it allows us to know exactly how people use the time they spend on reading.
Earlier, I mentioned that we had a circulation of 221,000 in 1971, and 207,000 a little later. As an editor, I would not be able to tell you who reads the paper version every day. Even when it comes to the Saturday edition, I do not know who reads what, which pages, and what sections. With La Presse+, however, I can find out exactly what people are reading and how much time they spend on it.
Sunday is the day with the highest readership, that is, the largest number of readers and the most time spent on this activity. People have time to read on Sunday. However, the advertisers are absent. We do not know why. They have not figured out that this is a fantastic market for them because people have more time to read as a family.