They're looking, in particular, at digital and online metrics. Traditionally, radio and television have based their metrics on ratings. There's a whole new frontier out there for understanding the consumption of local news. Part of our discussions at our national conference next month will be about broadcasters, news managers, and journalists getting a better understanding of what new metrics are out there. As the delivery of news is changing, so are the ways people are measuring it. We therefore need to get a better understanding of how that's done.
On May 17th, 2016. See this statement in context.