Our association could not exist without the tremendous support of the major networks. Their involvement as special partners and participants in our annual national conference and their ongoing commitment to our board and to our awards program are critical to journalism in Canada.
At our national conference this year, we are focusing on “Surviving and Thriving in the Changing Media Landscape”—finding the best way to transition from the successful business, technical, and editorial practices of the past to new strategies of engaging our increasingly fragmented audiences. Our panels will focus on new audience metrics, which we need to pay attention to, explore new tools that assignment desks are using to verify and break news, and outline new revenue models by publishing video and articles directly to social platforms.
Canadian journalists are resolute and adapting to the rapid pace of change, but they still require a steadfast commitment to protecting the integrity and efficacy of the profession by all news managers and by ownership. This partnership, we believe, will allow local journalism to continue to play its vital role in society.