If you're talking about competing for advertising dollars or audience share, those are different things. What we do is provide services across the country to Canadians who would otherwise, in many cases, receive no information and no programming, because the privates have simply had to retreat in the face of a whole lot of financial pressures, and we understand that.
We do not want to be the sole voice in those communities. We're working hard with private media to try to figure out ways to work with them to solve that particular problem.
With respect to advertising, it's important for you to know that we represent, on the digital side of the equation, less than 1% of the digital ad dollars in the Canadian system. Google and Facebook are hoovering up 75% of those dollars, and we represent less than 1%, so that's—