My colleague Jean-François mentioned the makeup of the juries. We feel that in order for people to understand the context and how our members are making work across the country.... We recognize that in rural situations, in northern situations, and province by province, the context is different, so to have a jury made up of peers who understand those particular contexts will help even that out if it's the juries that are, indeed, making the funding recommendations. I think that's part of the process.
Again, I don't believe that regional merit or regional parity is the only merit that we need to look at. We have a number of companies that exist in a very rural context, in an indigenous context and in a multicultural context, and we want to ensure that there's parity amongst all of the ways that you can carve the money.