That's branding. The anchors represent the station. It's pretty hard to brand your station if you only see the anchor at 6:00. Plus, you don't have a vehicle where you can peel the onion on a news story and do a 10-minute sit-down interview with someone. You give me the two-and-a half-minute story, but you don't give me the capabilities on any of the CBC regionals to sit down and peel back the onion to get into an issue.
On May 19th, 2016. See this statement in context.