That's branding. The anchors represent the station. It's pretty hard to brand your station if you only see the anchor at 6:00. Plus, you don't have a vehicle where you can peel the onion on a news story and do a 10-minute sit-down interview with someone. You give me the two-and-a half-minute story, but you don't give me the capabilities on any of the CBC regionals to sit down and peel back the onion to get into an issue.
