I can talk to you about Radio-Canada and new services but not about the rest.
As I said, we will not be rebuilding what we had five years ago. We are extensively developing digital services and mobility since that has to be done via smart phones if we want to attract a younger new audience. We know that. Consequently, we want to develop our digital activities as a way to leverage the rest of our programming.
Let me give you an example. In the case of the “Enquête” episode that featured aboriginal women in Val d'Or, which caused quite a buzz, we did not just produce a television program. Starting at noon, we began broadcasting capsules for the digital audience containing statements by these women. This gives us leverage in getting other people interested in television. They can thus get informed about a single subject in a variety of ways. We are working hard to expand our content distribution strategy. We want to ensure we have several formats and can develop new digital formats to attract new audiences with quality journalism.
These are some of the basics of what we want to do. As I said, we also have to invest in original content because everyone now has access to general and daily news. What distinguishes Radio-Canada is that we practise original journalism. We even have a Facebook presence. Broadcasters and the media demand original content that is consistent with and confirms Radio-Canada's brand as the public broadcaster. Consequently, in a fragmented world in which a lot of rumours and news circulate, our mandate is to ensure that we continue producing high-quality content. We have to go digital for all the benefits that entails, and we also have to ensure that people can find that product. As you know, an entire debate is under way on the phenomenon of "discoverability". So it is very important for people to be able to find Radio-Canada's content.
Generally speaking, those are more or less the key areas we are working on. The idea is to continue producing quality content and to be in more places for longer, locally, nationally, and internationally. This is very important for us, in addition to ensuring that we have the digital leverage to drive that content and to ensure people know how to find it.