And you know—as he said, he's been there—but with all due respect to my friends from Nova Scotia, there's no Atlantic in your broadcast market. People in St. John's are not interested in what's going on in Halifax any more than you're interested in what's going on in Toronto.
The reason I bring this up is if you listen to people on the ground and local people there, that is what they will tell you. The performance hour that you put on that's based out of Halifax nobody watches in Newfoundland and Labrador. It's that simple. It's an hour and a half from St. John's to Halifax and it's an hour and a half from Halifax to Ottawa. It's a very different place.
I wouldn't mind if I was here saying be charitable and look after my rock and that large piece of land just north of it. But it's a market that's starving for you, and it just seems to me that time and again I have seen management decisions that come, that seem to.... It's the goose that lays the golden egg in both the model and the absolute numbers of people who watch, people who crave you. And yet they often fall victim to across-the-board cuts that seem to be done with no creativity or listening to the people who are on the ground. There's no thought to that or experiments like Canada Now, when it worked. I don't get it.