That's an excellent question. When it comes to plans, both the members of our association and associate and affiliate members set their own prices. We don't hold discussions amongst ourselves to determine how or why the price of a given plan is set as it is.
In fact, this is an evolving industry. To answer your question, I will show how the evolution is ongoing in the wireless world.
A few years ago, it was extremely rare for someone to consume 1 gigabyte per month in Canada. However, the average today is 1.5 gigabyte a month, and it is rapidly increasing. It is rare for those under the age of 40 to consume less than 1 gigabyte.
In reality, we use our devices to read news online, watch videos, watch a hockey match, do research or do business. We are increasingly heading toward what we call the Internet of things. More and more devices will be interconnected, and that will lead to more data usage. So we will have to have networks capable of supporting that growth.
Imagine that we now have a four-lane road capable of meeting our needs, but it's announced that, in five years' time, that road will have to have 24 lanes. That's exactly in line with the reality. Our networks of today will have to be six times more efficient and larger in five years.
Let's come back to the taxation issue. You are using the example of Canadian workers, such as mechanics or people who work in the service industry, who decide not to impose GST. That's a good analogy. We currently have a system in Canada that enables foreign companies that are among the largest in the world—you can see that by looking up their value on stock markets—not to impose sales taxes when they sell their products. We are not talking about short-lived U.S. boutiques, but about very large companies capable of selling their services in Canada.