Like that. It never stops.
I couldn't time that any better. Thank you. You know, we have staff listening to this, and they call in when it's time.
In Canada we are the fourth heaviest users of data, and that's where it's moving. I remember the first phone I bought was really just to make calls, and then we started texting, and now it's all about data consumption. These are portable computers that we use once in a while to call. In terms of data consumption , Canadians are the fourth-heaviest users of data online, and that's what you're buying.
We also like the most sophisticated device. If you look around this room or you go into most homes in Canada, Canadians love the best devices, the robust devices with a lot of memory, and that costs more. When you package all that, that's the value we get.
We know we have more than 29 million subscribers in Canada, and they're consuming more than ever. However, the one thing that we're concerned with today, and the reason we're here—and what I'm saying is in support of what Mr. Cox is saying—is the fact that there is an uneven playing field when it comes to taxation.