Yes, typically the name we use for that is “sponsored content”. You see a lot of it. Even in larger newspapers like The Globe and Mail, you'll often see sections that are really written by the advertiser or for the advertisers. There is a lot of controversy over that. Our newspaper hasn't gone into it to the same degree, but it's a large source of revenue.
What's happening is newspapers and other media are so desperate for revenue, or new sources of revenue, that they have gone to this. It actually has threatened the ethical standards of journalists and of news publication.