It's interesting, because I have heard it come up time and time again about government ad purchases and how ad purchases have changed or moved around. When we're looking at that, really what we're looking at is different forms of media requiring other supports or finding new funding sources.
When we're talking about government ad buys, I wonder if we're actually having a different conversation about what subsidies are available and if we have to be looking at new kinds of subsidies. Advertising choices are based on advertising. It's a business decision of a sort, perhaps. Is it more that we need to be finding new ways to support communities, not necessarily talking strictly only about ads?