Our employees in the United States say that our regulatory body, the CRTC, helped our industry by launching the Let's Talk TV initiative and by requiring that program packages be divided into smaller units. They told us that, as Americans, they would like to enjoy the same advantage.
In this case, Canada took the lead in terms of regulations and managed to establish a system. The system is now being tested. We are currently experiencing the economic impact, since the process has been under way for only two and a half months.