Okay. I also imagine the radio often requires major investments and large fees for big names that draw people's interest. There's been a change in your hosts recently. You also have a secret weapon for the radio, André St-Amand, your director of programming, if I recall correctly.
However, you have another economic resource and project in the form of cable distribution. It's worth asking you the following objective question. You are less involved in content than your competitors. You have a presence in Pennsylvania and throughout the United States. Setting aside the cultural difference, the francophone and first nations cultures, which are unique to the Canadian market, I'd like to know which practices in the United States we should copy.