I don't disagree with what you said. Your observations are bang on.
We divide our market into two parts. First of all, there is the demographic that actually still reads the paper. You have to have something tangible in your hand. That is someone who wants to have something to look at in the morning to give them a summary of what happened the day before and where things are going, to conduct their discussions over the course of the day, and then to recycle it.
The other component is.... I guess I took a leaf out of Mr. Audet's book. You have to update yourself; otherwise, you are going to be lost. We decided to go online. I will give you an indication: we have over 100,000 unique visitors on our site on a monthly basis, and our hit rate is phenomenal for what is essentially a small slice of the Canadian demographic.
We intend to continue to promote that. That is why I said earlier that when the Government of Canada is doing its ad buys—and I see an ad buy, as the lady said, perhaps as a subsidy, too—and you want to reach the people you are going to be representing or that you represent—and I wish you hadn't said “baby boomers” in the same breath as “seniors”, because I am a baby boomer and I didn't like the second part of that definition—we are as good a vehicle as any other, simply because more and more people are becoming more and more accustomed to actually reading things online as opposed to just doing gaming.