Perfect.
Something has been really bothering me in terms of marketing. Advertisers are often less interested in the Paralympic Games. In general, the coverage is not as good. However, it is now becoming clear that the public really enjoys seeing stories in the media about people exceeding their own limits and striving to achieve their goals. All athletes excel, but yours have particularly moving stories.
You decided to acquire the rights and give the licence to the highest bidders, for the best package. Is there anything we can do to capture the interest of major broadcasters? Mr. Overholt spoke of marketing partners. I think that's the key.