Yes. Thank you for the question.
First, I would like to say that a number of museums
do not charge admission. The majority do, but some do not, and some provide free-will offerings. I've seen great debates among museums about whether or not they should charge admission as a source of revenue. Some small museums find they are able to get a greater amount of money if they allow people to offer a donation.
Visits are up. Physical visits are up about 21%; these are in-person visits. People certainly are continuing to go to museums for the in-person experience. There has also been a significant increase in online visits; they're up about 32%. Our most recent survey results show about 36 million visits in 2013, the most recent year for which we have statistics, and about 83.7 million online visits.
Many people, of course, are doing both. They'll go to the museum and will use their smart phone while they're there to look up more information about a particular exhibit or they will check out the museum online before they visit it, but there certainly are a good number of very robust in-person visits. Some of the museums are seasonal, of course, so they have visits only at certain times of the year.