Museums generally tell us that their most significant challenge is to have adequate operating funding. They are challenged to fundraise. They can only charge so much for admission fees because they are essentially a public good. They struggle, as do many not-for-profit organizations, with the cost of running their businesses and creating compelling exhibits to bring people in and keep their audiences interested. With all the other needs they have to serve, whether it's caring for artifacts, ensuring that the health and safety costs are met, digitizing artifacts, or creating compelling virtual exhibits to bring more people in, most of them tell us that their basic challenge is to ensure that their revenues address the expenditures and do more than just the basics.
On June 9th, 2016. See this statement in context.