You're hitting the nail right on the head. The public understanding of what museums are and what they do needs to change. We don't have the ability to do that kind of marketing. We would like to do it. We'd like to improve the public's understanding, and we know that by doing so attendance is going to flourish and people will become better educated and better informed about this country. We will all be better citizens as a result of more engagement.
On June 14th, 2016. See this statement in context.