New media could allow us to reach people where they live. We have briefly talked about marketing and communications campaigns, but the trend in museums at the moment is what we call transactional. People can be mobilized at home through social media. They can even help museums conduct research on the works of art or artifacts that they would like to see exhibited. Perhaps that would allow people to become engaged. That is what we want. Museums are much closer to the public than they were 40 years ago. People come to museums and want to participate in the museum experience. It’s a question of exposing and expressing what matches their own nature.
In the regions, that could be a solution, in my view.